Causal Machine Learning for Customer Retention a Practical Guide with Python
Causal Machine Learning for Customer Retention: a Practical Guide with Python An accessible guide to leveraging causal machine learning for optimizing client retention strategies · Details of this series This article is the second in a series on uplift modeling and causal machine learning. The idea is to dive deep into these methodologies both from a business and a technical perspective. Before jumping into this one, I highly recommend reading the previous episode which explains what uplift modeling is and how it can help your company in general. Link can be found below. From insights to impact: leveraging data science to maximize customer value Uplift modeling: how causal machine learning transforms customer relationships and revenue towardsdatascience.com Introduction Picture this: you’ve been a client of a bank for a couple years. However, for a month or two, you’ve been considering leaving because their application has become too complicated. Suddenly, an employee of the bank call...